The Characters of Blood & Dirt
Four generations of Robertson women built an empire out of Alberta soil. One rival wants to burn it to the ground. Meet the people at the heart of the saga.
The Robertson Women
Every generation inherits the land — and the fight to keep it.
Sheila Robertson
“The Fuse”
Sheila Robertson is the iron-spined matriarch and original architect of the Alberta Rancher’s Association — the heart of the Robertson ranching saga. Possessed of a razor-sharp, wolf-like strategic intuition, she is the foundational force who sees the spark before anyone else realizes the world has gone dry as tinder.
Carrying the full weight of the land with an unshakeable spine, Sheila engineered the rules of the family and taught her lineage that beauty and composure are tactical assets. As the mother of Fern (“The Firecracker”) and the grandmother of Violet (“The Prairie Fire”), she represents the bedrock of the Robertson Code — proof that true survival requires the discipline to know when to hold the line, when to let the stories be told, and when, and who, to allow to strike the match.
Fern Robertson
“The Firecracker”
Known to the world — and to her family — as “The Firecracker,” Fern is a fierce, multi-generational force at the heart of the Robertson ranch saga.
Refusing to be caged by convention, Fern rejected the expectations of high society and corporate life at every turn, famously driving her mother nuts by trading proper undergarments for her father’s oversized cotton work shirts, worn like a security blanket. Having walked away from the high-glare world of the global fashion industry — where she once reigned as a runway icon — she returned entirely to the rugged soil of the family ranch.
As the pivotal link between her mother, Sheila (“The Fuse”), and her daughter, Violet (“The Prairie Fire”), Fern embodies the clash between traditional land stewardship and predatory corporate interests — proving again and again that she is untouchable, unbothered, and entirely unwilling to let outsiders bulldoze her heritage.
Violet Robertson
“The Prairie Fire”
Violet Robertson is the fierce, unyielding protector of the North Ridge and a key pillar of the next generation in the Robertson saga. Carrying the fiery spirit of her mother, Fern, and the cold, calculated discipline of her grandmother, Sheila, Violet is a force built to withstand the harshest pressures of family legacy and corporate greed.
Whether she’s tracing old ledgers, listening closely to her grandmother’s wisdom on when to hold the line, or standing tall against those trying to encroach on their heritage, Violet embodies the lethal edge of the family’s code. She is living proof that the Robertson flame only burns brighter with every generation — ready to consume anyone foolish enough to test her border.
Lili Robertson
“The Storm”
“The Storm.” Lili Robertson is the raw, unpredictable modern-day force representing the newest generation of the Robertson lineage. Stepping onto the land with a tempestuous fury that makes even the old guard hold their breath, she refuses to let corporate greed bulldoze her heritage or compromise the family’s legacy.
As the great-granddaughter at the forefront of the coming battles, Lili embodies the untamed power of a changing era — smashing through whatever stands in the valley and proving that the family’s unyielding fire will never be extinguished. She’s also the first Robertson daughter to ever need a swear jar. Let that sink in.
The Rival
Not every enemy wants what you have. Some just want you gone.
Victoria Sterling
Victoria Sterling burns with a deadly fire in her veins — a pure, untamed hatred for the Robertsons that cuts deeper than any corporate grudge. While the core lineage is driven by the unyielding spirit of Sheila, Fern, Violet, and Lili, Victoria brings a lethal, calculating vengeance to the ongoing clash.
Operating in a world where every alliance carries a heavy price, she represents the ultimate external threat — weaponizing her deep-rooted resentment and plotting to dismantle the Robertson legacy for good, so that their blood will finally blow away in the dirt.
Ready to Meet the Robertsons?
Join the waitlist to be first in line when Blood & Dirt by Sidney Gendron launches — and follow the Robertson women from the first page.